Technology diffusion is the process by which innovations and new technologies spread and are adopted across individuals, organizations, or societies. It involves the gradual integration of these technologies into everyday use, transforming industries and driving societal progress.

Key Characteristics:

• S-Shaped Adoption Curve: The diffusion process typically follows an S-shaped curve, beginning with slow adoption by innovators and early adopters, accelerating as the early majority adopts, and stabilizing as it reaches the late majority and laggards.

• Influencing Factors: Factors such as affordability, perceived benefits, compatibility with existing systems, social influence, and accessibility determine the rate of diffusion.

Importance in Digital Transformation:
Technology diffusion is crucial for embedding any innovation into an organization. Technologies enable businesses to enhance productivity, improve customer experiences, and drive competitive advantage, but only if they are adopted by the organization itself.