→ Innovation
→ Intrapreneurship

Entrepreneurship is the process of identifying opportunities, creating, managing, and scaling a business venture to generate profit and value. It involves innovation, risk-taking, and strategic resource allocation to address market needs or solve problems. Entrepreneurs are individuals who drive this process by introducing new products, services, or business models.

Key Characteristics of Entrepreneurship

• Innovation: Many believe it’s about having a groundbreaking idea, but the most successful start-ups are simply good at using existing technologies and providing value to customers.

• Risk-Taking: Entrepreneurship requires financial, personal, or professional risks in pursuit of success.

• Opportunity Recognition: Entrepreneurs identify gaps or needs in the market and act on them.

Why Entrepreneurship Matters

Entrepreneurship fuels economic growth by creating jobs, driving innovation, and addressing societal needs. It plays a critical role in shaping industries and fostering community development through creative problem-solving and adaptability.